Big Orbit Adds Some Bang to Pop! Magazine Website

Toronto, ON - February 26, 2009 - Big Orbit announced today the launch of the new website for Pop! Magazine, a Canadian youth publication distributed free to over 325,000 kids and classrooms across Canada.

"We wanted our website to reflect the same vitality, curiosity and enthusiasm of our magazine and today's kids," said Erin Ruddy, editor of Pop! Magazine. "We felt the people best able to bring that to life on the web was Big Orbit -- and we were right."

"Big Orbit's redesign makes the site much more appealing to kids. Their use of colour has vastly improved the look of the site and the new layout makes it very easy to navigate. Also, their creation of two Pop!-branded games makes it highly interactive and will keep kids coming back for more," said Ruddy.

POP! Magazine, published three times a year, is about helping Canadian kids be aware of what's happening on the planet. It takes kids on adventures through science, history, literature, social studies, world issues and more through interesting and relevant facts, jokes, games, contests and stories.

"We had a lot of fun working on the Pop! Site," said Kelly Lynne Ashton, Big Orbit's producer for Pop! Magazine Online. "Big Orbit and Pop! share a lot of the same thinking about communicating with kids and they really responded to our ideas about how to make the site more interactive."

Founded in 1991, Big Orbit is one of North America's leading youth entertainment content developers. Big Orbit's dedication to creating cutting edge online and CD-ROM youth products makes it one of the most comprehensive new media companies in Canada. The Big Orbit's portfolio includes work for organizations such as the CBC, Canadian Space Agency, United Nations Educational, Scientific and Cultural Organization (UNESCO), TVO and The Children's Group.

To find out more about how Big Orbit "turns the digital universe into child's play" visit the company website at or call Sean Bittle, CEO, at (416) 516-0705.