Client: Kraft Canada
Brand: Kool-Aid Magic Switchin' Secret
Target: Kids aged 5 to 15.
(11yr. olds being the sweet spot)
Create a unique online adventure game that captures the attention of 11-year-olds over the span of one summer, drive a significant increase in product sales, and reward players via sweepstakes and prize incentives.
The Solve the Mystery of Switchin' Secrets game immerses players in a world where time is suspended, magical creatures come to life and mystery lurks around every corner.
Click here to see storyboards
Click here to read the case study