Logo Design

  
VECTOR

Client:
Canadian Foundation for Economic Education (CFEE), end client Human Resources Development Canada (HRDC)

Challenge:
Develop a visual brand and design a common platform for the organization, distribution and support of a broad spectrum of video, print and Internet based resources to help young people explore career options.

Solution:
VECTOR (Video Exploration of Careers, Transitions, Opportunities, and Realities) represents one of the most comprehensive career-development resource projects undertaken to date in Canada. Based on current, extensive, research conducted by CFEE, VECTOR's goal is to significantly expand the range of occupations and careers considered by youth, and adult Canadians, as they engage in career development and career transitions. Big Orbit created the brand and design for the new initiative and was responsible for all technical development of the multiple media project.

Outcome:
Launched in November 2002, the program is currently being produced for CD-ROM, DVD delivery and Internet (www.vector.cfee.org) in both English and French.

Support services provided:
  • Branding and logo design
  • CD-ROM, DVD and Web Development
  • Life Cycle Support

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