Websites for Teens

  
The Health Communication Unit
at the Center For Health Promotion


Client:
The Canadian Cancer Society

Brand/Property:
Smoke-FX

www.smoke-fx.com


Challenge:
Validate the concept, content, creative and functionality of a web property designed to allow teens to communicate with each other, as well as have easy access to a number of Canadian and international resources on the subject of tobacco and teen smoking cessation.

Solution:
ReactorzTM, Big Orbit's youth advisory community, was utilized to conduct primary research for the "Smoke FX's" project. There was a particular need to conduct web site usability evaluations for the site navigation, content and interactive activities. Primary research methodologies included online surveys and focus group testing.

Outcome:
Usability testing revealed the need to alter selected design and content elements to ensure the site appealed to teens by not coming across as "preachy" or simply "good for you."

Support services provided:
  • Creative and implementation services

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