Validate the concept, content, creative and functionality of a web property designed to allow teens to communicate with each other, as well as have easy access to a number of Canadian and international resources on the subject of tobacco and teen smoking cessation.
ReactorzTM, Big Orbit's youth advisory community, was utilized to conduct primary research for the "Smoke FX's" project. There was a particular need to conduct web site usability evaluations for the site navigation, content and interactive activities. Primary research methodologies included online surveys and focus group testing.
Support services provided:
Creative and implementation services
Usability testing revealed the need to alter selected design and content elements to ensure the site appealed to teens by not coming across as "preachy" or simply "good for you."