Websites for Tweens

  
Kool-Aid Kraft Canada

Internet marketing, traffic brokering, media placement

Client:
Kraft Canada Inc.

Brand/Property:
Kool-Aid, BeKool.ca

www.bekool.ca

Challenge:
From a standing start, with limited time, drive traffic to the summer promotional BeKool.ca site and to build online membership.

Solution:
Through a combination of banner advertising, traffic brokering key word acquisition on major search engines and traffic partnerships with YTV were utilized on the BeKool.ca property to complement existing Kool-Aid marketing initiatives.

Outcome:
Secret. However we can tell you the summer promotional site is still operating... 'nuff said.

Support services provided:
  • Creative and research

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